A successful sale happens when a buyer and a seller agree to the terms of the offer.

When crafting an offer, majority of small business owners make one of these two common mistakes:

• • They offer their goods or services at very low prices.
  • They make a sales offer that does not encourage future negotiation.

There’s a third extremely effective sales technique that hardly anyone uses.

A method that satisfies your customer’s desire for quality products or services while also persuading them to agree with your best price. How is this possible?

Crafting an Irresistible Offer to Attract Sales

By foresight, observation and practice, you can create an offer that delights everyone involved. It’s not a painless or effortless process but it’s very doable. Perhaps the easiest way to show it is through an example…

Recently I met with a client who told me about an offer from one of his suppliers who was trying to win their loyalty.

The offer consisted an arrangement whereby if my client used the vendor as their sole solution provider, they would give a 5-year warranty on their product and decrease the sales price.

This means that my client would be able to offer a solution to their customers with the added value of increased warranty. Further, since my client can enjoy a decrease in the cost of sale, his gross margin will increase for this particular sale.

This is an example of a Win, Win, Win for all parties involved. See how the supplier remarkably reconciled the varying needs and demands of all parties involved?

The supplier gains the sale of all product items, my client the increased gross margin, and the end customer, a longer period of warranty.

Such is the power of a win-win offer.

So always be asking, ‘how can I create a marketing offer that leads to a beneficial outcome for all parties involved?’