Give Customers Something to Talk About

As retail businesses struggle to compete with on-line stores business owners are faced with the challenge of coming up with new and innovative ways to encourage shoppers through their doors.

The advantage that retail owners have over the internet is good old fashioned customer service. Below are the fundamentals of providing consistent customer service:

  1. Greet the customer – a warm and sincere friendly greeting goes a long way. Try to avoid the cliché “How are you”
  2. Listen to your customer to understand what they are looking for and how you can help them
  3. Promote the benefits of a product’s features – explain how it will meet your customer’s needs
  4. Up-sell by offering a product or service that compliments the product they are purchasing.
  5. Provide an unexpected service. Examples include assisting customers with taking items to their car, offering beverages, or providing a form of in-store entertainment

Above all, remember to SMILE. A smile makes the customer feel good as they enter the store and sets the mood for their shopping experience.