Below you'll find a list of all posts that have been categorized as “Small Business”
As business owners, we all are looking for simple ways to increase the profits within our business. The common approach is to invest time and money in to marketing to attract new customers and make more sales. However, what is often overlooked, is how to generate additional sales revenue from existing customers. Afterall, an existing customer made a decision to …
We live in a time when we are surrounded by numerous forms of technologies to make our lives easier. Technological advancement has impacted on how businesses function and owners are constantly faced with pressures to keep up to date with new technologies to streamline, automate, create a digital presence, and cut costs. Take, for example, the mobile phone. When I …
Network marketing, otherwise referred to as Multi-Level Marketing, is commonly regarded as a sham, and frowned upon by many traditional business owners. To clarify, for those not aware, network marketing works where a consultant earns income as a commission of their sales. In addition, they are also entitled to a percentage of the sales made by those consultants who they …
Role Description: Work Hours – 5 to 9 Holidays – One every 4 years Reports to – All clients, prospective clients, employees, investors, suppliers and the community Salary – non-existent To be successful in this role you will possess a passion for your idea, ensuring your relentless persistence in seeing it succeed. You will be committed to continuous learning, …
Regardless of what stage of business you are in, cash flow, or the lack thereof will impact on your ability to operate your business. In my experience, poor cashflow creates pressure and stress for a business owner. Their focus and time is drawn away from the core operations of their business as they worry how wages will be paid, suppliers …
I recently met with a client who is establishing a service-based business. She is developing her service packages and choosing the prices to assign to each package. She has chosen to niche her service to a particular industry which she has worked in for over 20 years, and consequently will be bringing her experience and expertise to her service. …
I almost cringe when I hear the term “Elevator Pitch” these days. It has been used so extensively that I automatically think “Warning, warning – sales pitch alert!” However, there is certainly a time and place to pull an elevator pitch out of your business “toolbox”. Where might an elevator pitch be suitable? At any given moment, you need to …
One evening, I was watching my daughter feed the dog. I noticed she would spoon the biscuits one by one into the dog bowl. The process was painfully slow. But given it wasn’t hurting anything and she was entertained while I cooked dinner, I let her go on. Then it dawned on me how many of us continue with slow …
Recently, I attended a women’s networking event where the guest speaker was Jessica Rowe. She told us how she moved through her career and touched on her personal experience with depression. Here’s a short version of the story. Jessica’s mother suffered from depression, and as a child she would watch her go in and out of the hospital on many …
Most of us will agree that copying is bad. At school, we are trained not to copy. We are punished if we are caught regurgitating the ideas and thoughts of our peers. We are taught to think for ourselves, to justify our own logic, to prove our point. This is why, in business, we find it frustrating when our competitors …
“Under promise and over deliver,” so goes the age-old business adage. You must have heard of this saying a hundred times from CEO’s, entrepreneurs and small business owners who hope to exceed their customer’s expectations. To what end? In the hope of gaining the customer’s trust, recognition, and repeated business. This well-known approach of providing excellent customer service encourages businesses …
Recently I ran a full-day workshop for clients. Many of the attendees seemed to find the workshop enjoyable and helpful. They actively contributed to the discussions in all sessions. There were great vibes in the room all day long. But you can never tell how you impact others until you get their feedback. Then I read the feedback forms… Truth …
