It is often said “You get what you pay for” with the perception of quality of product being linked to the price you pay. More often than not, this turns out to be true, cementing the belief that the amount you are willing to pay does reflect the quality of the product or service you receive. When setting prices, business …
What Messages Are Your Prices Conveying?
I recently met with a client who is establishing a service-based business. She is developing her service packages and choosing the prices to assign to each package. She has chosen to niche her service to a particular industry which she has worked in for over 20 years, and consequently will be bringing her experience and expertise to her service. …